Understanding Custom Tattoo Pricing: What You Need to Know
- inkgenecici
- Jul 21
- 3 min read
Getting a custom tattoo is an exciting way to express yourself. But before you sit in the chair, it’s important to understand the costs involved. Custom tattoos are unique pieces of art, and their pricing can vary widely. I want to help you get a clear picture of what affects the price and how to prepare for your tattoo journey.
What Influences Custom Tattoo Pricing?
Custom tattoo pricing depends on several factors. Knowing these can help you plan your budget and avoid surprises.
1. Size and Detail
The bigger and more detailed your tattoo, the more time and skill it takes. A small, simple design might only take an hour or two, while a large, intricate piece can take multiple sessions.
2. Artist’s Experience and Reputation
Highly skilled and well-known artists usually charge more. Their expertise ensures quality work, but it comes at a premium.
3. Location on the Body
Some areas are harder to tattoo, like ribs or elbows. These spots might take longer or require more care, affecting the price.
4. Color vs. Black and Grey
Color tattoos often cost more because they require more materials and time to blend colors properly.
5. Studio Location
Tattoo shops in bigger cities or popular areas might have higher prices due to rent and demand.
6. Custom Design Work
If your tattoo artist creates a unique design just for you, this design time can add to the cost.
7. Cover-ups
Covering existing ink requires more planning, skill, and often a bolder design than you'd expect. Cover-ups typically take longer and cost more than a comparable tattoo on clean skin.
Understanding these factors helps you see why prices can range so much. It’s not just about the ink on your skin but the skill, time, and care behind it.

Breaking Down Custom Tattoo Pricing
When you ask, how much do custom tattoos cost, you’ll find that pricing usually falls into two categories: hourly rates and flat rates.
Hourly Rates
Most custom tattoos are priced by the hour. Rates can range from $100 to $300 or more per hour depending on the artist and location. For example, a 3-hour session at $150 per hour would cost $450.
Flat Rates
Some of our artists offer flat rates for smaller or simpler tattoos. This can be helpful if you want a quick, straightforward design. Flat rate tattoos still start at a one-hour minimum, which covers the setup and preparation of our supplies for your session.
Additional Costs to Consider
Consultation fees: Most of our artists offer a free initial consultation, something not every shop provides. It's always worth confirming when you reach out to book.
Touch-ups: Once your tattoo has fully healed, minor touch-ups may be available to freshen the work. Depending on the artist, this can come at an additional cost.
Tips: Tipping 15–20% is customary in the US tattoo industry. At Nowhere Tattoo, it's entirely at your discretion, but if you loved your experience, your artist will always be grateful.
Deposits: Most of our artists require a deposit to hold your appointment, which is typically one hour of their rate. It's non-refundable once design work begins, ask your artist directly when you book.
Example Pricing
Small custom tattoo (1–2 inches): $100–$300
Medium tattoo (4–6 inches): $300–$800
Large tattoo (full sleeve or back piece): $1,500 and up
Pricing scales with complexity, detail, and session time. There's no ceiling on truly custom work.
Knowing this helps you set realistic expectations and plan your budget accordingly.
Why Quality Matters More Than Price
It’s tempting to look for the cheapest tattoo option, but quality should come first. A tattoo is a lifelong commitment. Poor work can lead to regret, extra costs for cover-ups, or removal.
Here’s why investing in quality pays off:
Better Artwork: Skilled artists create tattoos that look great and age well.
Safer Procedures: Professional studios follow strict hygiene standards.
Comfort and Care: Experienced artists know how to minimize pain and help your tattoo heal properly.
Remember, a tattoo is not just a purchase; it’s an investment in your body and self-expression.
Final Thoughts on Custom Tattoo Pricing
Getting a custom tattoo is a personal and exciting journey. Understanding the pricing helps you make informed decisions and get the best value for your money. Remember to consider size, detail, artist skill, and location when budgeting.
If you want to know more about how much do custom tattoos cost, the easiest way to get an accurate quote is to text us at 801-810-0132 with a brief description of your idea including placement, size, and any inspiration photos you have. We'll take it from there.
Taking the time to plan and choose the right artist will ensure your tattoo is something you’ll love for years to come. Happy tattooing!

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